Waterford company, STYL.wrap has won major prize at ITI seedcorn competition

Waterford company, STYL.wrap has won The New Startup Category of the 2021 InterTradeIreland Seedcorn Competition, taking home €50,000.

Using artificial intelligence, STYL.wrap’s data driven solution is solving costly sizing and fit issues across the complete supply chain for clothing retailers from initial design to providing instant fit recommendations to online shoppers.

Shana Chu, CEO of STYL.wrap said:

“The prize money will be crucial in helping us grow and future-proof our business, helping us to attract more brands and retailers.”

Kilkenny based business Mentor Her was been crowned ‘Best New Start’ company at the Connaught & Leinster regional final of the 2021 InterTradeIreland Seedcorn Investor Readiness Competition. They won €20,000.

Established in June 2020 by Katie Doyle, Mentor Her is a woman-to-woman mentoring service matching established Mentors and ambitious Mentees in corporate and entrepreneurial spheres.

Commenting on their win, Katie Doyle, Founder of Mentor Her said:

“We’re thrilled to win the ‘Best New Start’ company in the Connacht & Leinster final and progress to the next round. When lockdown happened in March 2020, many women decided to re-evaluate their lifestyles and professional careers, they needed guidance on what they should do next, which is where I got the idea for Mentor Her. The Seedcorn competition has given us the opportunity to focus on the next step in our business journey – getting investment. So far, it has been an excellent exercise in understanding more about our company from an outsider’s point of view.”

STYL.wrap  was originally crowned ‘Best New Start’ company at the Munster regional final, winning €20,000.

Seedcorn is the island’s biggest business competition for innovative new start and early stage businesses in any sector. The winners from each of the four regions will go onto compete in the all-island final later in the month where the overall ‘Best New Start’ and ‘Best Early Stage’ companies will be announced winning €50,000 each, and ultimately the ‘Overall Winner’ will pocket €100,000 to inject into their business.