Case Studies
Location
Waterford
“TOTEM’s approach has given PSS a flexible, future-proofed, digital solution, which I believe will be a powerful tool to widen our European client base and attract the expert talent we need to grow our business.”
Company Profile
TOTEM is a branding agency dedicated to co-creating success stories for businesses by uncovering and clarifying what’s meaningful, motivating, and unique about their brand positioning. Based in the South East of Ireland, TOTEM works closely with clients to develop brand strategies that align business strengths with audience needs. Their expertise spans strategic direction, digital communications, and high-performance campaigns. TOTEM’s collaborative approach ensures that brands not only stand out but also connect deeply with their audiences, propelling businesses forward.
About the client
Eurofins PSS, a division of Eurofins Scientific, provides in-sourcing solutions to life sciences organisations with extensive laboratory facilities with a headquarters in Dungarvan, Co Waterford. Operating in 20 countries, Eurofins PSS deploys highly skilled scientific professionals to manage and execute laboratory projects, ensuring high-quality, efficient, and reliable service delivery.
Problem to Be Solved
Eurofins PSS faced significant challenges with their online presence. Their services were buried deep within the main Eurofins website, leading to poor visibility and difficulty in engaging potential clients and new hires across Europe. This lack of a distinct online identity hindered their ability to showcase their unique value proposition and attract the necessary talent and business opportunities to support their growth ambitions.
The Solution
Also based in Dungarvan, TOTEM developed a comprehensive digital strategy. This approach demonstrated that high-calibre work could be achieved without resorting to Dublin agencies or international firms. Working hand-in-hand with Eurofins PSS’s management team, TOTEM created a standalone website to highlight Eurofins PSS’s services and capabilities, featuring a central core site to communicate their global mission and country-specific microsites to improve search engine rankings and relevance for local audiences.
The website’s design was clean and minimalist, reflecting the professionalism and expertise of Eurofins PSS, while the messaging strategy emphasised their philosophy: “Find great people, take great care of them, and they in turn will take great care of our clients.”
To enhance authenticity, TOTEM produced videos featuring real PSS team members in their actual working environments, highlighting diversity and expertise. The adaptable design allowed for easy replication and modification of microsites for different countries, ensuring consistency and localisation.
Impact for the Company
The new independent website significantly enhanced Eurofins PSS’s online visibility and engagement across Europe. The improved search rankings for country-specific microsites led to increased traffic from local audiences, while enhanced brand recognition and awareness positioned Eurofins PSS as a leader in in-sourcing solutions for life sciences. This new platform effectively attracted and engaged prospective clients and talent, supporting business growth and expansion. By creating a strong online presence, Eurofins PSS could better communicate its unique value proposition, thereby facilitating its strategic goals and reinforcing its market position.
This was all delivered by an experienced and skilled creative team in TOTEM, located just 10 mins of the Eurofins PSS’s laboratories in Dungarvan, Co. Waterford.
Visit https://totem.ie to see the full case study.
