New ‘Look to Wexford’ Campaign Showcases County and Regional Opportunity
A new ‘Look to Wexford’ campaign, led by County Wexford Chamber, is a strong and timely initiative that highlights Wexford’s growing role as a location for investment, innovation, talent, and quality of life within the South East region.
The campaign presents Wexford as a dynamic and ambitious county with a strong enterprise base, growing international connectivity, emerging green energy opportunities, and an attractive environment for people to live and work.
The initiative features a series of professionally produced videos and podcasts showcasing the stories of entrepreneurs, business leaders, skilled professionals, returnees, and innovators who are helping shape the county’s future economy. It also places a strong focus on Wexford’s role within Ireland’s developing green energy sector and wider sustainability agenda.
The campaign reflects the wider momentum building across the South East region. ‘Look to Wexford’ is an excellent example of the strong regional storytelling and place-based economic promotion that is helping position the South East as one of Ireland’s most attractive regions for investment, careers, entrepreneurship and innovation. Wexford has a compelling offer — combining enterprise ambition, talent, connectivity, lifestyle, and emerging opportunities in areas such as green energy and innovation.
The campaign launch, held at Newbay House, brought together voices from business, enterprise, and culture to highlight the diversity and strength of the county’s economy, spanning established exporters, indigenous enterprise, tourism, technology, and sustainability-focused sectors.
The South East region has continued to build momentum in recent years through strategic collaboration between enterprise agencies, local authorities, higher education institutions, industry, and regional stakeholders, with growing recognition of the region’s strengths in advanced manufacturing, life sciences, engineering, agri-tech, financial services, and renewable energy.
The ‘Look to Wexford’ campaign was co-funded through the LEADER Programme and developed by County Wexford Chamber in collaboration with creative agency TOTEM.
Further information on the campaign is available at the Look to Wexford website.
