Smithwick’s Experience Kilkenny reopens with flavours room and barrel yard

Diageo have reopened the Smithwick’s Experience museum with new features the Barrel Yard and the Flavours Room.

The Smithwick’s Experience tells the story of the drink and its 300-year history, at the place where it was once brewed in Kilkenny’s Abbey Quarter.

Catherine Toolan, Managing Director at Diageo Irish Brand Homes, said:

“We are excited to officially launch the new Barrel Yard and Flavours Room, two fantastic new additions to the recently reopened Smithwick’s Experience”.

“Our new outdoor space, The Barrel Yard, is the ideal place to meet with friends or relax after your Smithwick’s experience. The Flavours Room, the penultimate stop on the tour will give visitors a heightened appreciation for the art ingredients and taste of the famous red ale. We look forward to welcoming visitors to the Smithwick’s Experience to enjoy all these new additions and enhancements over the coming months.”

The Barrel Yard is the location of the former brewery yard where, historically, wooden barrels were repaired and stored, later to be filled with Smithwick’s and distributed to pubs around the country.

It is now designed as a space for visitors and tour groups alike to relax before and after their visit and for friends and family to gather and enjoy the Smithwick’s famous red ale in the heart of the medieval city.

The Flavours Room explores the ingredients and flavour profile of Smithwick’s. The penultimate stop on the tour, visitors’ sense of sight, smell and touch will be engaged as they learn from the experts how the core ingredients of the iconic red ale evolve from their rawest form into the beer itself.

The Smithwick’s Experience Kilkenny is open Thursday to Monday inclusive. Tickets from €16, including the tour and a complimentary ale tasting for over 18s with a valid ID. Non-alcoholic options and soft drinks are also available. Group rates are available on request.

For more information see www.smithwicksexperience.com.